Process

You should never have to wonder what's happening with your website.

Eight stages, each with a clear deliverable and an explicit approval point. At any moment you know what we're doing, what we need from you, and what you're signing off next — so the project feels manageable instead of mysterious.

Business discovery

We learn how your business actually works: customers, services, seasons, competition, and what a good year looks like.

You provide: One structured conversation and access to anything you already have — current site, materials, reviews.
We handle: Ask the right questions, study your market and competitors, and capture it accurately.
You receive: Discovery notes you can read and correct.
Approval point: You confirm we've understood the business correctly.

NEXT →The discovery becomes the raw material for the written brief.

Structured website brief

Everything the site must achieve, in writing, before any design begins.

You provide: Comments and corrections on the draft brief.
We handle: Turn discovery into a clear brief: audiences, goals, messages, requirements.
You receive: The written website brief.
Approval point: You approve the brief — it becomes the reference for every later decision.

NEXT →We plan the site itself against the approved brief.

Strategy & page plan

The sitemap: what pages exist, what each one is for, and how a visitor becomes an inquiry.

You provide: A review pass on the plan — usually 30 minutes.
We handle: Design the structure, navigation, and the conversion path through the site.
You receive: Sitemap and page-by-page plan with each page's purpose.
Approval point: You approve the page plan.

NEXT →Writing starts, page by page, against the plan.

Content creation & review

We write the site — plainly, credibly, in your voice — and you review it as readable drafts, not layouts.

You provide: Fact-checking and a review round on the drafts.
We handle: Write every page to its purpose; get the facts right; keep it human.
You receive: Complete draft copy for every page.
Approval point: You approve the content.

NEXT →Design begins with real, approved words — never lorem ipsum.

Design & responsive build

The approved content gets its form: a bespoke design, built into a fast site that works on every screen.

You provide: Feedback at the design checkpoint before full build-out.
We handle: Design the system, apply it to every page, and build it mobile-first.
You receive: The complete site on a private preview link.
Approval point: You approve the preview.

NEXT →The site enters quality assurance — nothing launches straight from design.

Quality assurance

Every page is checked against our release checklist. If something doesn't pass, we fix it and check again.

You provide: None required — this stage is on us.
We handle: Verify responsiveness, accessibility, performance, SEO basics, links, forms, and conversion clarity.
You receive: A completed release review, with found issues fixed.
Approval point: The site passes the checklist.

NEXT →Launch is scheduled.

Launch

A planned cutover: domain, redirects, analytics, and a final live check — not a leap of faith.

You provide: Domain access, or we coordinate with whoever manages it.
We handle: Run the cutover, redirect old pages, verify everything live.
You receive: Your new site, live at your domain.
Approval point: You see it live and confirm.

NEXT →A post-launch check a few days later catches anything the first day missed.

Measure & improve

The site starts telling you what visitors actually do — and we improve it deliberately from there.

You provide: A short review conversation when it's useful.
We handle: Watch how the site performs, recommend improvements, and ship them in the same disciplined way.
You receive: Improvements and new pages, scoped and released with the same care.
Approval point: Each improvement is approved before it ships.

NEXT →The site keeps pace with your business.

A process this clear starts with one conversation.

Tell us about your business and your current website. Stage 01 is a structured conversation — no commitment, no jargon.

Start a project →