Work

Eight businesses. Eight different reasons to choose.

A portfolio should prove range, not repeat a house style. Each fictional concept begins with a different customer decision, operating reality, and visual premise—then carries that argument through writing, design, interaction, and conversion.

The work should feel true to the client—not recognizable as ours.

These are fictional businesses built to demonstrate real strategic and creative judgment. No invented client relationships, testimonials, or performance claims.

What a project looks like on our desk.

An illustrative walkthrough of the framework — not a real client. When published case studies join this page, they'll follow this same structure.

project-anatomy.tfMethodology — illustrative
Before-state
  • The homepage never states what the business does, for whom, or where — visitors have to assemble it.
  • The strongest proof the business has (years of real reviews) is nowhere on the site.
  • On a phone, the menu breaks and the phone number takes four taps to find.
  • Service pages don't exist, so search engines have nothing to rank for the work that pays best.
Strategic decisions
  • Lead with the highest-margin service, not an alphabetical list of everything.
  • Answer the three questions every prospect asks — before they have to ask.
  • Put real proof (reviews, credentials, the work itself) beside every claim.
  • One conversion path per page: call or request, never a maze of options.
Messaging hierarchy
  • First: what you do and who it's for, in one sentence a stranger understands.
  • Second: why this business over the other tabs the visitor has open.
  • Third: what to do next, and what happens after they do it.
Conversion paths
  • Every page ends in a clear next step, sized for thumbs, visible without hunting.
  • The phone number is one tap on mobile, always.
  • Forms ask only what's needed to respond well — and are tested end to end.
Responsive behavior
  • Sections recompose for small screens rather than shrinking until they're unreadable.
  • Tap targets, type sizes, and content order are designed for phones first.
QA results
  • The finished site passes the same release checklist as every site Transforio builds: responsive, accessible, fast, findable, working — verified page by page before launch.

Six questions we put to every website.

This is the lens we'll put on your current site too — ask us for an honest read.

EV-01

What was wrong before

What the current site gets wrong: unclear offer, weak trust signals, friction, invisibility in search.

EV-02

Strategic decisions

The choices that shaped the rebuild — positioning, structure, emphasis — and the reasoning behind them.

EV-03

What gets said first

What a visitor learns first, second, and third — and why that order sells.

EV-04

An easy next step

How each page moves a visitor toward calling, booking, or inquiring.

EV-05

Works on every screen

How the design recomposes across phone, tablet, and desktop — not just shrinks.

EV-06

Quality checks

The release checklist the finished site had to pass before launch.

Curious what this lens finds on your website?

Send us your address and a line or two about the business. We'll reply with a plain-English read on where your current site helps you — and where it costs you.

Discuss your current website