Services

A design studio's disciplines. One managed service.

The strategy, writing, and design remain specific to your business. The system around them makes the work easier to start, safer to launch, and useful long after launch. Here is what that covers — and what each part does for your business.

01

Website strategy & planning

Most underperforming websites were built without a plan — pages first, purpose later.

What we do
We run a structured discovery of your customers, services, competition, and goals, and turn it into a written brief and page plan you approve before anything is designed.
You receive
A written website brief, sitemap, and page-by-page plan.
Why it matters
Every later decision — words, layout, links — traces back to an agreed purpose.
02

Saying what you do

Visitors leave when they can't quickly tell what you do, who it's for, and why you.

What we do
We define the one-sentence version of your value, then the supporting messages each page needs, before writing a word of final copy.
You receive
A positioning statement and messaging hierarchy for the whole site.
Why it matters
A stranger understands the value of your business in the first screen.
03

How the site is organized

Good content gets lost when the structure grew by accident.

What we do
We plan what pages exist, what each is for, and how visitors move between them — matched to how your customers actually decide.
You receive
A sitemap and navigation plan with the purpose of every page.
Why it matters
Visitors always know where they are and what to do next.
04

Custom website design

Template sites look like everyone else's and rarely fit how your business actually works.

What we do
We design your site from the brief up — layout, typography, and detail chosen for your customers, reviewed with you at defined checkpoints.
You receive
A complete, responsive design for every planned page.
Why it matters
A site that looks like the quality of your work, not like a theme.
05

Built for every screen

Most local-business traffic is on phones, where weak sites break first.

What we do
We build mobile-first, recomposing every section for small screens rather than shrinking the desktop layout.
You receive
A fast, stable build that works across phones, tablets, and desktops.
Why it matters
The site works properly for every visitor, on whatever they're holding.
06

Local SEO foundations

If search engines can't read your site clearly, nearby customers never see it.

What we do
We build in clean semantics, page titles and descriptions, structured data, and sensible internal links — the fundamentals, done honestly.
You receive
A technically sound foundation search engines can read and rank.
Why it matters
The people already searching for what you do can actually find you.
07

Planning the next step

Sites that inform but never ask leave interested visitors with nowhere to go.

What we do
We give every page a clear next step — call, book, request — and remove the friction between interest and action.
You receive
Defined conversion paths with clear calls to action on every page.
Why it matters
More of the people who visit get in touch.
08

Accessibility & speed

Slow or inaccessible sites quietly turn away customers and rank worse.

What we do
We build to strong accessibility standards and performance budgets from the start, then verify both before launch.
You receive
A site that loads quickly and works for everyone, verified in review.
Why it matters
No customer is lost to a spinner or an unusable page.
09

Technical testing

Most website problems are found by customers, after launch.

What we do
Before release, we review every page against a fixed checklist: responsive behavior, links, forms, metadata, speed, accessibility, and conversion clarity.
You receive
A completed release review with issues fixed before going live.
Why it matters
We find problems before your customers do.
10

Launch support

Launches fail on logistics: domains, redirects, analytics, email.

What we do
We handle the cutover — DNS, redirects from old pages, analytics, and post-launch checks — on a plan you can see.
You receive
A completed launch with the old site retired cleanly.
Why it matters
Going live is a checklist, not a leap.
11

Ongoing pages & improvement

A website that never changes slowly stops working.

What we do
Growth and Pro include a defined recurring improvement cycle. We review what is changing, recommend the next useful move, and release approved work within the plan.
You receive
A monitored website with maintenance and approved improvements delivered through the plan.
Why it matters
The site keeps pace with your business instead of falling behind it.

Bespoke where it matters. Systematic where it protects you.

Your business should not be forced into a template. It should also not depend on an improvised process. We separate the creative decisions that require judgement from the operational work that benefits from consistency.

D-01

Designed for you

Positioning, page structure, writing, and visual direction respond to your business and customers.

D-02

Released to a standard

Accessibility, responsiveness, speed, forms, links, and search fundamentals are checked before launch.

D-03

Managed after launch

Monitoring and planned improvement keep the website from becoming another neglected business asset.

Start with the level of support the business needs now.

The free score identifies the opportunity. Growth and Pro turn the recommendation into an actively managed website.

01 / Know what to fix first

Score

Free

A focused outside read of the website and digital signals representing your business today.

  • Business Health Score
  • Limited diagnostic report
  • Top improvement opportunities
  • Clear recommended next step
Request my score
02 / Your managed websiteMost businesses start here

Growth

$99/ month

Sophisticated design, dependable operation, and a recurring improvement cycle in one accessible plan.

  • Managed website
  • Continuous monitoring
  • Monthly improvement cycle
  • Business performance dashboard
  • Analytics and technical maintenance
Ask about Growth
03 / Build visibility over time

Pro

$199/ month

The managed foundation plus a more active search, reputation, and competitive-improvement program.

  • Everything in Growth
  • Search-focused content allowance
  • Reputation signal monitoring
  • Competitive monitoring
  • Monthly strategy report
Ask about Pro
04 / When the model needs to stretch

Custom

Let’s talk

For multi-location businesses, larger content systems, advanced integrations, or custom functionality.

  • Custom scope and delivery plan
  • Advanced integrations
  • Multi-location or complex content
  • Bespoke workflow requirements
Discuss a custom need

Not included by default.

Clear scope protects both of us. These are common needs we don't fold into a managed website plan — each can be scoped separately when it's genuinely useful.

  • Logo and full brand-identity design — we work with your existing brand, and can scope identity work separately.
  • Ongoing paid-advertising management — we build the pages ads land on; campaign management is scoped separately.
  • Photography and video production — we advise on what's needed and can coordinate it as a separate scope.
  • Social media management — the site supports it, but running channels is not part of a build.
  • Custom web applications — customer portals, booking engines, and similar product work are scoped separately.

If you're unsure whether something belongs in scope, ask — we'd rather draw the line clearly at the start than surprise you later.

Start with an honest assessment.

Request the free Business Health Score. We will identify the strongest opportunities and recommend the right plan—or tell you when no change is needed.

Request my free score →